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Globally the speediest escalating sports are Extraordinary; the truth is In keeping with advertising and marketing marketplace stats, there are actually now an estimated 168 million active participants globally.
Utilizing the mass advertising capability, power and kudos of the acute brand name (the athletics channel by now broadcasts in about 60 countries in 12 languages reaching no under a staggering 38 million households) the team is venturing into distinct regions where they feel they can make an actual difference, eventually helping to raise the overall profile of extreme sporting activities.
Considering that founding the acute Sports activities Channel, the brand name has quickly Superior into a lot of Activity-orientated organizations worldwide, launching a number of new companies together with Intense Beverages (with its award-profitable selection of all pure drinks by now marketing in 23 nations), Serious Medics (a novel staff of highly competent and specialised paramedics covering Excessive sports activities across Europe), EX Factor, Extremepie (already Europes biggest surf & ski on-line and mail-get retailer), Serious Hotels (a very new hotel idea developed particularly to cater for Extraordinary sporting activities enthusiasts – the very first 130 bedroom resort opened in Cape Town in November 2006) and now Intense Mayhem. Oh, in addition to watch out for the launch of Uncooked Condition – the teams new sports activities manner garments label, with foot-ware, watches and eye-ware also in the look pipe-line.
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